Different Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on the meaning of business differentiation. People, real people, view the world more organically. Buy. Different. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. books. The more we learn about our competitors, through market data and analysis, the worse we feel the pressure to copy their moves. I … Meditations Marcus Aurelius . Add a review * Required Review * How to write a great review Do. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Buy, Apr 06, 2010 Because … Sapiens Yuval Noah Harari. Then consider joining the 30,000 other people getting the Monday Medley newsletter. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Different: Escaping the Competitive Herd 1. In the cases I write, the objective is often different: It is to remystify the obvious, to make students uneasy with the things they assume to be true. Unfortunately we do not have a summary for this item at the moment. Different: Escaping the Competitive Herd by Youngme Moon. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer. Free shipping for many products! Tim Peter is the founder and president of Tim Peter & Associates. Buy Different By Youngme Moon. Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Youngme Moon is the Donald K. David Professor of Business Administra-tion in the General Management unit at the Harvard Business School. Difference is permutation. Yet there is plenty of space for adventurous companies keen to break free of the pack. Available in used condition with free delivery in the UK. Richard Feynman's Surely You're Joking, Mr. Feynman! The book from which this Summary derives 1 is underpinned by a vision of a world without hunger and poverty. What was interesting about the book was that it appeared to be nothing more than a compilation of rambling anecdotes—about his personal life, his teaching, his work. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. health & fitness. INTRODUCTION. Meanwhile, it might not even occur to you to do the opposite—to double down on your strengths, further extending the distance between you and your competitors.”, “The truth of the matter is, true differentiation—sustainable differentiation—is rarely a function of well-roundedness; it is typically a function of lopsidedness. Different: Escaping the competitive world by Youngme Moon is a book about the outliers, the anomalies, the iconoclasts, the players who have rejected well-rehearsed routines … And yet the weight of these anecdotes crept up on you, so that by the time you finished the book it was impossible to regard it as anything less than a finely honed indictment of the scientific discipline.”, “For a business, this is when competing in the category can become problematic. ISBN: 9780307460851. More refined advertising and better knowledge of what customers truly want is necessary. Why trying to be the best competing like crazy makes you mediocre. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. Be Different (and better) to stand out and succeed. But only in certain strategic ways. Some are even “hostile,” almost daring you to buy what they are selling. Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). Feel free to click the book above if you want to buy it on Amazon! Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. fiction. CONS: In all honesty, there isn't that much content in the book other than what the cover says - "Escaping the competitive herd". I also include new articles and book notes. Instead of matching our competitors, we should do the opposite. Publisher's Summary. Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School.At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. … “Cereal is cereal because it happens to be food broken down into spoon-sized bits; if the pieces were any larger, we’d have to call them cookies. technology. Rote memorization and … Email This BlogThis! It was Different: Escaping the Competitive Herd by Youngme Moon. Categories. science & nature. Check out this great listen on Audible.ca. They are unpredictable. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Youngme Moon identifies the outliers, the mavericks, the icoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Share to Twitter … Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. Be DIFFERENT! When reading a book about marketing I’m always trying to apply the concepts to my own business, or to my industry as a whole, and there’s a lot to apply here. Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. One of HBS’s most popular teachers, Dr. They are reductive in the way that subway maps are reductive; the elimination of unnecessary information creates a kind of conceptual isolation that is functionally efficient to the extreme.”, “When I was in college, I remember reading a book by the Nobel Prize–winning physicist Richard Feynman, entitled Surely You’re Joking, Mr. Feynman! Why trying to be the best … competing like crazy … makes you mediocre. Bill Bryson’s A Walk in the Woods is one example. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Please make sure to choose a rating. I first came across the book Different by Youngme Moon in my MBA Marketing Strategy class, and I will admit, it was a required reading. Different: Escaping the Competitive Herd By Youngme Moon Favorite Quotes Captured By Josh Duncan www.arandomjog.com 2. non-fiction. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. Youngme Moon delivers a stark assessment on the current state of product strategy and marketing. ... as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Click here to listen to a podcast based on these book notes. with Google. Covering ground similar to that in 12 Most Important Business Books like “Positioning” and “Blue Ocean Strategy” – though, as you’d expect, in a differentiated way – Youngme Moon’s “Different: Escaping the Competitive Herd” is one great read and one that can help you answer those questions for yourself. Consumers have become more thoughtful and hyperbolic marketing is more likely to backfire today. Tim Peter. Interested in Different by Youngme Moon? At HBS, she teaches the Consumer Marketing elective in the MBA program, one of the most sought-after courses in the School’s curriculum. | ISBN 9780307460868 1 likes. This is as true for products and brands as it is for brain surgeons.”, “He began by programming each artificial bird to abide by three simple rules: (1) avoid crowding or colliding into nearby birds; (2) keep up with nearby birds (by flying at roughly the same heading and speed); and (3) drift in the direction of the average position of nearby birds.”, “And yet in too many cases, this is what business has been reduced to: the artful packaging of meaningless distinctions as true differentiation.”. Why? Of course, whether or not you’re impressed by her claim depends on whether you’ve ever read one yourself. 12th - Youngme Moon, Harvard Business. So when I finished the 750 page biography of Warren Buffet that I’d been reading for half a year, I bought it. Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. We are experiencing technical difficulties. Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. In today’s world. Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Because this is when it can require a category expert—a connoisseur—to negotiate the category with any kind of ease.”, “When a category has reached the point when it’s possible to make fun of the people who still believe in the differences across products, it has reached the point of what I refer to as heterogeneous homogeneity: The differences are there, but they are lost in a sea of sameness. And if you want to know more about the book, below is a YouTube video that visually animates ideas presented. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. ISBN-10: 0307460851 What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Something went wrong while submitting the form. By clicking Sign Up, I acknowledge that I have read and agree to Penguin Random House's Privacy Policy and Terms of Use. In fact, almost every success story of the past two decades has been an exception to the rule. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Staff Picks From Tara Singh Carlson, Executive Editor at G.P. Different: Escaping the Competitive Herd 1. Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). 1 Star - I hated it 2 Stars - I didn't like it 3 Stars - It was OK 4 Stars - I liked it 5 Stars - I loved it. Why trying to be the best competing like crazy makes you mediocre. An intimately drawn meditation on the concept of differentiation, Different has received generous reviews and is on pace to becoming a bestseller. Rate it * You Rated it * 0. Trustpilot. Nassim Taleb is not polite. Porsche does not make cheap cars. If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Bill Bryson's A Walk in the Woods is one example. is another. Once we over-learn something, we cease to know it anymore at all.”, “I have a friend, a businesswoman, who claims that she can absorb the gist of a business book, any business book, in under an hour. Discover similar books recommended by the world's most successful people in 2021. home. Putnam’s Sons, A Literary Master Class From George Saunders. Youngmee Moon's "Different" was an easy and educational read. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Why trying to be the best competing like crazy makes you mediocre. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. If we happened to measure running style, we would cultivate a nation of gazelles. Tim Peter. Most business books are written for easy digestion. Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Your submission has been received! Bill Bryson’s A Walk in the Woods is one example. Please try again later. Robert Greene does not write easy books. Why buy from World of Books. Download File PDF Different Escaping The Competitive Herd Youngme Moon more about this breed's temperament and personality. Because intuitively you understand that excellence on any extreme almost always involves a trade-off.”, “Negative trade-offs are not only a marker of excellence, they are a marker of differentiation. Different: Escaping the Competitive Herd. It was Different: Escaping the Competitive Herd by Youngme Moon. Because to stand out you must become the exception, not the rule. Buy, Apr 06, 2010 Youngme Moon, who chairs the MBA program at Harvard Business School, writes that marketing experts “have gotten stuck in a self-defeating cycle of competition. Tell readers what you thought by rating and reviewing this book. Now comes Youngme Moons Different, a book for people who don't read business books. Instead of matching our competitors, we should do the opposite. Customer Reviews - Different. It's a collection of fascinating finds from my week, usually about psychology, technology, health, philosophy, and whatever else catches my interest. A metric, in other words, creates a pointer in a particular direction. © Nathaniel Eliason, 2020 | You're looking great today | This site built on, Get My Searchable Collection of 200+ Book Notes, Get My Searchable Collection of 250+ Book Notes. | ISBN 9780307460875 Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Summary. biographies & memoirs. Be Different (and better) to stand out and succeed. This is some pretty skin-deep stuff.”, “A student of mine once remarked that anti-marketing might just be the antidote for folks weary of being marketed to in the traditional way.”, “If we only pay attention to things that we can measure, we will only pay attention to the things that are easily measurable. Some are even “hostile,” almost daring you to buy what they are selling. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule. JetBlue. Loonshots Safi Bahcall. She is the author of the bestselling book, Different, and she has published and sold more than two million case … Buy Different By Youngme Moon. [(Different: Escaping the Competitive Herd )] [Author: Youngme Moon] [Sep-2011]: Youngme Moon: 8601407076067: Books - Amazon.ca The message of this book is HUGE! But if you’re looking for a unique solution, the last thing you should do is ask for a vote.”, “A funny thing happens the minute you begin to capture comparative differences on paper: There is a natural inclination for folks in the comparative set to focus on eliminating those differences, rather than accentuating them.”, “My guess is that you’d feel pressure to address the “vulnerabilities” in your brand. I finished reading it last night. Some are even “hostile,” almost daring you to buy what they are selling. Book Review: In “Different,” Finding Better Ways To Build Brands In … ― Youngme Moon, Different. Do NOT try to make sure your weaknesses are up to par as everyone else, love your weaknesses and accentuate your strengths. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Youngme’s first book, Different, was recently published by Crown Business/Random House. Different: Escaping the Competitive Herd By Youngme Moon Favorite Quotes Captured By Josh Duncan www.arandomjog.com 2. Author: Youngme Moon ISBN-13: 978-0307460868 ISBN-10: 030746086X . Skin in the Game Nassim Nicholas Taleb. Be Different (and better) to stand out and succeed. Youngme Moon is the Donald K. David Professor at Harvard Business School. IKEA. Some are even “hostile,” almost daring you to buy what they are selling. Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). Dr. Moon’s research focuses on innovative consumer-marketing… More about Youngme Moon, “…to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”–Harvard Business Review, Sign up for news about books, authors, and more from Penguin Random House, Visit other sites in the Penguin Random House Network. If you were to meet a brain surgeon who also claimed to be a pediatric orthopedist who also claimed to be a specialist in Botox treatments, you’d likely view all of his credentials with skepticism. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Like “all of us only dared to ever speak or write or put forth the things we knew to be unassailable, then we really wouldn’t have much of interest to contribute at all.” Professor Moon received her Ph.D. from Stanford University. Different provides a highly original perspective on what it means to offer something that is meaningfully different in a manner that is both fundamental and comprehensive. Using her original research on companies such as IKEA and Google, Youngme Moon will inspire you to be as counterintuitive as Different is--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. “But what I have learned from this experience is that while a commitment to rehearsal will almost always produce competence, it will almost always produce a kind of automaticity, too. This book explores the companies that are different by taking this more refined path ; Key Takeaways. They are idiosyncratic. She has served as Chair and Senior Associate Dean for the MBA Programme and currently offers one of the most popular courses in the elective curriculum. Find many great new & used options and get the best deals for Different: Escaping the Competitive Herd by Youngme Moon. They are idiosyncratic. Professor Moon's research sits at the intersection of strategy, branding innovation, and culture, with a particular focus on youth and the digital economy. For more information, visit youngmemoon.com. Some are even "hostile," almost daring you to buy what they are selling. Garrison's NCLEX Tutoring - YouTube The letter "A" in a dream can symbolize your desire for recognition and accomplishment as in getting an 'A' on a test, or being A number one. Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… https://www.nateliason.com › notes › different-youngme-moon Donald K. David Professor of Business Administration. The Case Centres bestselling authors 2019/20. Show more. Youngme Moon delivers a stark assessment on the current state of product strategy and marketing. Like “start to adopt a consumption posture directed toward the category as a whole,” ― Youngme Moon, Different. book reviews, books, Different: Escaping the Competitive Herd, Youngme Moon, different book review. One of HBS’s most popular teachers, Dr. Some are even “hostile,” almost daring you to buy what they are selling. Available in used condition with free delivery in the UK. The Case Centres bestselling authors 2019/20. The minute we choose to measure something, we are essentially choosing to aspire to it. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. "In a nutshell, the book is an exploration of what it means for a business to be different… … Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. There is a reason why so many educators rail against rote learning, and it is that they know it can have the self-defeating effect of promoting a kind of mindlessness. In today’s world. ISBN: 9780307460851. So when I finished the 750 page biography of Warren Buffet that I’d been reading for half a year, I bought it. In track and field, we happen to measure speed, and so we cultivate a nation of speedsters. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer. Featured books. The dynamic can be likened to the observer effect in physics, only applied with too little foresight: The act of measurement changes the behavior of the thing being measured.”, “This is why, if you’re looking for a compromise solution, then yes—take a poll, conduct some research, survey the people. At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. Alternatively, it is a symbol that resembles As most poor people live in Page 5/25 Or, to put it more forcefully, our competitive competence is killing us.” She decries this “competitive herding,” in which companies rigorously and slavishly analyze their competitors to determine their next product … One of HBS’s most popular teachers, Dr. He emailed me back and recommended a book that he felt had shaped his approach to business. By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s, Editor's Picks: Science Fiction & Fantasy, Stories Read By Your Favorite Celebrities, What the Most Successful People Do Before Breakfast, The 80/20 Principle, Expanded and Updated, Discover Book Picks from the CEO of Penguin Random House US. Learning Platform some are even “ hostile, ” almost daring you to what... Student Association Faculty Award for teaching excellence on multiple occasions matching our competitors, we cultivate. 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